Dr Sally Hammoud

Consultant, Communication & Digital Media Specialist, Lebanon

Dr Sally Hammoud holds a Ph.D. in Communication and Media Studies. She has close to two decades of experience in designing influential communication strategies for various NGOs, governmental bodies, and private institutions across the Middle East, Europe, India, and beyond. As Chief AI Officer at Obsession UAE and a sought after Strategic Communications Consultant, she leads initiatives in AI-driven storytelling, public relations, and organisational reputation management. She also advises on strategic academic programmes at distinguished institutions such as the American University of Beirut and the Indian Institute of Management Bangalore.

A distinguished academic and global speaker, Dr Hammoud has addressed audiences at TEDx Dornbirn, the AI in Lebanon 2025 Conference, and the Digital Ecosystems Summit. She seamlessly bridges intellectual rigour with real-world engagement, using her expertise to explore the ethical dimensions of communication in an AI-driven era. At interfaith forums, she brings a unique lens to conversations on digital identity, cross-cultural understanding, and the power of inclusive narratives. A specialist in stakeholder engagement, crisis communication, and digital literacy, she is currently authoring a book on artificial intelligence and digital reputation. Her work, rooted in empathy, ethics, and intercultural dialogue, reaffirms her belief that communication, at its best, must serve the collective good of humanity.