“Branding is the process of connecting good strategy with good creativity.” – Marty Neumier
Advertising is important in influencing society and promoting awareness. This competition focuses on Environmental Sustainability and the 3 Rs—Reduce, Reuse, and Recycle. Participants will develop advertising skills while promoting eco-friendly products.
Competition Details
- Date: Wednesday, 15th October 2025
- Duration: 3 minutes
- Category: Primary (IV – V)
- Topic: Environmental Sustainability: A Global Imperative – 3 Rs (Reduce, Reuse, Recycle)
Rules & Guidelines
- Each school will have a team of three participants from the Primary Section.
- Teams will present a three-minute advertisement for an eco-friendly product.
- The team must modify an existing product (National or International) and advertise it for children.
- The advertisement must be in English.
- Participants may use props, costumes, and pre-recorded music.
- An original punchline will earn extra marks.
- Exceeding the time limit will result in a 10-mark deduction.
- Teams relying on external support will be disqualified.
Evaluation Criteria
- Presentation: 10 points
- Punchline: 10 points
- Expressions: 10 points
- Innovation & Effectiveness: 10 points
- Use of Props, Costumes, and Music: 10 points
Purpose of the Competition
This competition helps students learn advertising while promoting Environmental Sustainability. It encourages creativity, marketing skills, and awareness of sustainable products.